What does this have to do with the Tooth Fairy?
While listening very carefully to conference presenters -- because I excel at multi-tasking -- I ended up in a most delightful conversation with PR pro, Jenn Riggle (@riggrl). Turns out her ten-year old daughter frequently asks thought-provoking questions like this splendid one:
What does the Tooth Fairy do with the teeth?
My immediate thought? The Tooth Fairy uses the teeth to create calcium-rich fairy dust to sprinkle on post-menopausal women as they/we slumber. Got a better idea?