Monday, November 16, 2009

'Tis the Season to be Unconscious

Back in October, the American Family Association* starting polling members about Christmas blah blah. Would members be willing to boycotting at least one national retailer for failing to use the word "Christmas" in holiday advertising? Guess they were, because at the beginning of November the AFA called for a two-month boycott of Gap, Old Navy, and Banana Republic stores.

I believe in First Amendment rights, which I liberally interpret to include every American's right to sound/read unaware, insensitive, or downright stupid. Normally, I choose to ignore these kinds of campaigns. I'm having more difficulty doing so this year, probably because I'm more focused than usual on what passes (or doesn't) as interfaith dialogue.

Ever the glutton for aggravation, I've spent time trolling the blogosphere for posts and comments about the AFA campaign. First, the good news: a fair number of observers manage to zoom in on the offensiveness of turning an important Christian holy day into a celebration of retail transactions. I'm with them on that, but my non-rhinoplastied nose is still out of joint.

These commentaries still fail to zero in on what, as far as I am concerned, a more radical issue: not everyone in the world magically becomes Christian during December. Assuming that everyone does (or should) is beyond insensitive. It's insulting to Jews and Muslims.

Old habits of being die hard -- or not at all. I was baptized (as an adult) years ago, but having been raised Jewish, I nevertheless derive some seasonal cheer from knowing Christianity didn't even exist when Jesus was born. Heck, December 24th didn't even exist.

I confess: pondering this generates the same frisson of glee I feel whenever I have an opportunity to explain that Jesus wasn't Catholic and Christ was not his last name.


*The AFA "represents and stands for traditional family values and exists to motivate and equip citizens to reform our culture to reflect Biblical truth on which it was founded."